BOBE GROUP is a Scandinavian-based comunity platform founded by Jason Dean Holness for black professionals, businesses and entrepreneurs to connect, network, knowledge share, buy/ sell and in essence support each other.
We provide online and offline opportunities for Black businesses and entrepreneurs to gain further visibility and the competences they need to succeed as well as to celebrate Black excellence and culture in the diaspora.
The idea of BOBE Group came after reading the Länsstyrelsen Stockholm report published in 2018, which revealed that the level of anti-black racism and discrimination in the labor market in Sweden was on the rise. Consequently, conversations with other fellow talented black individuals about the lack of diversity in Black businesses coupled with low opportunities in the labor market as well as to network and locate others, prompted the idea. BOBE Group have since hosted events catering to hundreds of black professionals, entrepreneurs and business leaders in our network of over 500 individuals. We have an annual Business & Entrepreneurship Conference and host tri-monthly gatherings, Black business expos and cultural events.
We hope to expand our business to be a platform that connects, enlightens, and empowers emerging and early-stage businesses, entrepreneurs and professionals from African and the African Diaspora in Scandinavia and by larger the world. Beyond creating a space to celebrate Black entrepreneurs, the BOBE Group also has a webshop and offers a private membership-based community for resources, weekly training, and actionable advice. As well as much needed services and resources such as branding, digital marketing, and promotional services.